Canarie Prep
Brand kit.

Canarie Prep product lockup

The complete product lockup: original wordmark, mascot and “Prep” arrangement. It includes a white background; place this asset on a white surface.

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Canarie family logo

For family-level identity. It does not replace the complete Canarie Prep product lockup when the product name is required.

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Recommended usage

• Use the supplied SVGs at their original aspect ratios. Keep their existing colours, gradients and internal spacing.
• Keep a clear area around the logo. A practical starting point is one quarter of the full lockup height on each side; check the result at its final size.
• Keep “Prep” legible. Inspect small exports individually.
• Place logos on calm, high-contrast surfaces. Use a white panel if the background is busy.
• Do not stretch, redraw, recolour, add shadows, rotate individual parts or retype “Prep” next to the mascot. Do not crop the mascot out of the full lockup to create a new one.

Marketing and brochure palette

Use this palette for marketing, the brochure and new brand communications. #5D8AFF is the Canarie logo blue.

Application tokens

Light-theme values used by the Canarie Prep app. Reuse these tokens when working on product screens.

Keep the distinction: marketing blue #5D8AFF and app blue #3B5CCC have different uses. Likewise, brochure cream is #FAF8F4; the app background is #F6F3EC.

Readable pairings

Calculated WCAG contrast for solid colours. Normal text needs at least 4.5:1 for AA; large text needs 3:1 (24 CSS px regular, or about 18.7 px bold).

White on green #07B68B is only 2.60:1. Prefer dark text.

Nunito is the primary typeface, loaded in weights 400–900. Mitr sets all Thai text.

Mitr (Cadson Demak, SIL Open Font License) sets Thai text, weights 300–700. Nunito stays first in every font stack, so English, numbers and punctuation render in Nunito and only Thai glyphs fall through to Mitr. Mitr reads heavier than Nunito, so Thai pages step weights down: body 300, bold 500, headlines 600. Noto Sans Thai Looped is the fallback.

Suggested hierarchy

Keep long text around 60–75 characters per line. Use sentence case. Load the actual weights used; do not simulate bold.

Specialist faces

Specialist fonts serve specific components. Do not rebuild the logo with a similar-looking font.

Character references take priority over scene references. Preserve the original designs when changing a pose, expression, setting or prop.

Canarie

• Small, round, chubby golden-yellow body with the reference silhouette and proportions.
• Cream belly and elongated cream cheek/wing patches.
• Large oval dark eyes with white highlights and a warm lower-eye gradient.
• Orange beak and the original two curved orange crest shapes.
• Short rounded wings and tiny orange feet where visible in the chosen pose.
• Simple 2D treatment with restrained gradients from the source artwork.

Do not turn Canarie into a generic chick, realistic bird, humanoid mascot or glossy 3D character. Do not add fingers, extra wings or extra limbs.

Sam

• Compact rounded-square warm yellow body, with subtle depth beneath the body.
• Charcoal rectangular face screen.
• Two cyan vertical eyes with white bars above them.
• Small orange pixel-style plus/cross in the centre of the face.
• Cream rounded side arms.
• A thin dark curved head stem ending in two separate orange triangles.

Keep the head detail exact. Do not substitute a flag, ball, feather, leaf or straight antenna. Do not add humanoid legs or generic robot features. Sam supports examiner-style speaking practice; the character is not an official IELTS examiner.

Use this image for environment, atmosphere and composition. Use the separate character references for anatomy and identity. Where the scene differs from those references, the character references win.

The visual language is cheerful, polished 2D illustration with rounded forms, clean edges, soft storybook shading and gentle depth. Use sky blue, sage green, cream, warm yellow and orange, with occasional muted pink or lavender.

Learning-world motifs include paths, books, islands, bridges, arches, school buildings, flowers and paper planes. The lesson journey can use simplified isometric paths and architecture. Keep the artwork original.

Recommended composition

• Give each graphic one clear learning idea: Listening shows audio and attention; Reading, passage and evidence; Writing, draft and revision; Speaking, conversation with Sam.
• Vary framing, scale, props and viewpoint across skill pages. Avoid repeating the same character-and-island composition.
• Balance graphic weight with text. Leave purposeful space for headings and captions.
• Preserve the requested setting. An indoor study scene does not need a coastal background.
• Keep artwork text-free by default. Add real, editable typesetting in the final layout.

Avoid photorealism, glossy 3D rendering, neon palettes, noisy clip art, malformed limbs and invented typography.

Style specimen

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Practise one skill. Review your feedback. Keep learning at your own pace.

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Foundations

Cream backgrounds, white surfaces, gold primary actions, navy/blue accents, Nunito and rounded corners. The base radius is 1rem (16 px).

Recommended application

• Make one action visually dominant. Use dark text on gold, and keep focus indicators visible.
• Use a consistent 4/8 px spacing rhythm; allow more breathing room around editorial sections.
• Use a clear heading, a short explanation and a useful graphic before adding detailed text.
• Keep icons simple and rounded, with consistent stroke weight. Pair unfamiliar icons with labels; do not make colour the only indicator of status or skill.
• Preserve keyboard access, readable contrast and reduced-motion preferences. Avoid decorative motion during focused practice.

Speak to learners with encouragement and a concrete next step. Speak to schools with clear benefits and accurate descriptions of what the platform provides.

Avoid guaranteed bands, vague superlatives, or claims of official IELTS endorsement. Describe AI band scores as practice estimates.

Original assets, unchanged. Download and use them as supplied.

Nunito is licensed under the SIL Open Font License 1.1 and available from Google Fonts.